Baked in Brooklyn came to us with just one request: to create branding and packaging for a new line of pita chips and flatbread crisps. We started out by touring the awesome Baked in Brooklyn bakery and reviewing the packaging of every brand of chip we could get our hands on. Then, fortified with snacks, we got to work on developing a look and feel inspired by Brooklyn’s industrial past. They were so impressed with our work that they kept giving us more to do—until we found ourselves knee-deep in pita chips, designing promotional t-shirts and creating point-of-purchase displays. We see the design process as more than just meeting the client’s needs. It’s also about going beyond those needs when possible to deliver even more than expected. And if that means cracking open another jumbo tub of hummus in the interest of research, you won’t hear us complaining.