Michael Bierut starts the book by saying that he is a designer and not a writer. Yet each short essay, about two pages on average, is so well-written that it doesn’t feel like writing at all; rather a conversation that you are having with your college design professor. This may have something to do with the fact that most of the essays are taken from a blog, a medium that is popularized by the casual way it communicates with its audience. Sixty-eight of the 79 articles are from the Design Observer blog. It’s one of the leading blogs on design as well as one of the best designed I have read.